Facebook Ad Case Study
Drivirk Waitlist Campaign
Overview
In August 2023, Virk launched the 'Drivirk' ad campaign on Facebook with the goal of encouraging sign-ups to join the Virk Waitlist, specifically targeting potential Virk Drivers within the Employment category. The initial phase commenced with a modest budget of $170, exclusively targeting the local market.
Campaign Progression
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Campaign Progression |
August
Budget
$170
LEADS
40
COST/LEADS
$4.24
REACH
2038
Since the campaign's launch in August 2023, we gathered valuable data to refine our ad strategy. Through strategic adjustments, such as the introduction of new creatives, updated ad copy, and comprehensive optimizations in targeting, by the end of December, we successfully elevated our lead volume from 40 in August to an impressive 149 in December. This achievement came at a reduced cost of $3.11 per lead.
The total reach skyrocketed to 5,732 and the campaign generated a remarkable 18,962 impressions.
December
LEADS
149
COST/LEADS
$3.11
REACH
5732
IMPRESSIONS
18,962
Wins
Impressions Surge:
August: 4,210
December: 18,962
Cost/Lead Reduction:
August: $4.24
December: $3.11
December Cost/Lead is the lowest in the last 5 months
Increased Lead Volume:
August: 40 leads
December: 149 leads
Expanded Reach:
August: 2,038
December: 5,732
Lowered CPM:
August: $40
December: $24
Consistent monthly CPM reduction, hitting the lowest in December.
conclusion
The 'Drivirk' Waitlist Campaign for Virk on Facebook showcased remarkable progress and optimization. From a modest start in August, the campaign not only increased lead volume but significantly reduced the cost per lead. Impressions and reach experienced substantial growth, and the consistent lowering of CPM each month culminated in the lowest CPM achieved in December.
This case study highlights the effectiveness of data-driven optimization strategies in enhancing campaign performance and achieving remarkable results. Virk is driving not just innovation but success in its advertising endeavors.
Best Performance Ad creatives of the campaign:
AD1: Virk is Coming Soon
REACH
10,672
LEADS
297
IMPRESSIONS
42,451
AD2: New Food Delivery App
REACH
5,482
LEADS
126
IMPRESSIONS
16,434
Best Performance Ad Copy of the campaign
Primary Text:
✨🚘 Join the Virk Community 🚘✨
Become a valued member of the Virk family. As a Virk Driver, you play a vital role in our community. Connect with fellow drivers, share experiences, and be part of a supportive network. We'll be available in your area soon — join us at Virk and let's drive together toward success!
🚘💰 Turn Drives Into Dollars 💰🚘
Become a Virk Driver and get paid for each delivery. Choose your work hours and the delivery windows that best suit your lifestyle. Join the waitlist to hear when Virk is available near you!
🕒💰 Earn at Your Convenience 💰🕒
Searching for a flexible income opportunity? Join the Virk Driver community and unleash your earning potential. Take charge of your schedule, call the shots, and start making money on your own terms. Don't miss out on the opportunity – we'll notify you when Virk is ready in your area!