105F Hot Yoga & Pilates
105F is Chicago’s original hot yoga studio, offering a variety of classes like Hot Yoga, Hot Vinyasa, and Inferno Hot Pilates for all experience levels. Since 2001, it has fostered a strong, community-driven environment focused on strength, flexibility, and mindfulness. With multiple city locations, 105F continues to grow by embracing innovative digital strategies in a competitive wellness market.
The Challenge
Vallure helped 105F overcome the challenge of increasing class bookings and memberships while keeping ad costs low and maximizing RoAS.
Despite using automated Google Performance Max campaigns, the studio needed more precise audience targeting and stronger creative assets to boost engagement.
Our Approach
We implemented a data-driven approach that combined hyper-targeted audience segmentation with optimized creative assets to boost relevance and engagement.
By layering geographic, demographic, interest-based, and behavioral signals, we ensured ads reached the most likely converters.
Enhanced ad features like sitelinks, structured snippets, and location extensions further improved visibility and drove action.
THe REsults
The results reflect a campaign that dramatically improved in both reach and efficiency
why it worked
Our strategy worked because it leveraged precise audience signals that went beyond basic demographics, enabling Google's AI to optimize bids and reduce wasted ad spend.
Our creative approach focused on crafting a variety of ad formats that resonated deeply with users and aligned with their intent.
This combination of smart targeting and compelling, adaptable ad content allowed the algorithm to deliver the right message to the right person at the right time.
Takeaway
Performance Max campaigns can drive significant growth in competitive markets when executed with precision. Vallure Agency’s blend of data-driven targeting, compelling creative, and strategic insight led to tangible results for 105F, boosting bookings, increasing memberships, and cutting acquisition costs.
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