With Sunny Sky Products as one of our clients, we’re able to work with a variety of beverage brands. For Welch’s, we were hired to develop a new product, Welch’s Frozen, and activate the brand through branding, copywriting, marketing materials, and more.
REFRESHING, MEET FROZEN
branding / copywriting / design / illustration / marketing collateral / packaging / retouching
Welch’s Frozen, a licensed entity of Sunny Sky Products, LLC.
Family-farmer owned since 1869, Welch’s is known for its grape juices, jams, and jellies. Loved by kids and adults alike, the iconic brand prides themselves on quality grape products for a difference you can taste.
With direction from the client, we helped conceive a brand identity that was colorful, fun, and fresh. By incorporating illustrations, we added custom design elements specifically tailored to each flavor. We also crafted taglines and slogans for the product, which was a great opportunity to infuse personality into the brand and bring the concept full-circle.