Vallure Agency was hired to develop Salon Mystique’s brand identity and positioning from ground zero, along with fully executing all materials for the new salon to launch. We spent time considering what made Salon Mystique unique and how best to represent their vision through brand messaging and design aesthetics.
CREATING THE BEYOND EXPERIENCE
branding / copywriting / design / web / advertising / digital marketing / email marketing / marketing collateral / social / events / media
Salon Mystique is a luxury full-service salon suite, blowout bar, and café in South Austin. Priding themselves on providing the beyond experience, Salon Mystique believes in creating an exceptional time for clients, emphasizing positivity, joy, and incredible service.
Working closely with the owners, we ensured that the brand was well-represented with a touch of sophistication to highlight their incredible customer service. To highlight the core values of the Salon, we decided to use warm photography with natural light to evoke the joyful and bright energy. With an emphasis on creating a luxury experience, both digitally and in person, we chose a minimal design layout for maximum impact. Today, we help Salon Mystique manage their digital presence, and customer experience.