branding / design / web / illustration / digital marketing / marketing collateral / photo + video art direction / retouching


Nucraft Furniture

Since its founding in 1944, Nucraft has been dedicated to crafting premium quality wood conference tables and casegoods. By working with customers to create a variety of beautiful furniture for conference rooms, private offices and training spaces, Nucraft serves customers with imaginative furniture solutions.

As a long-time client of ours, we’ve supported the Nucraft team with a wide range of design needs. From trade show rebranding to product illustrations for promotional materials, we’ve helped develop and elevate the Nucraft story over time.   

For the tradeshow rebranding, we hoped to add a touch of warmth and craftsmanship to the Nucraft aesthetic through design and copy. When working with Nucraft’s intricate product illustrations, we simplified, shaded, and added wiring to the engineering files. These details help consumers understand the full scope of how these products can be used and integrated in their environments.

Product Illustrations

Tradeshow Design

Marketing Materials

Jesi and her team are very timely communicators and make sure we meet our deadlines far in advance. We would highly recommend Vallure to any interior, furniture, or architecture business looking for design support.

Bob Surman, Product Manager

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